Eirmon Insights
Practical guides on web design, SEO, AI, digital marketing, technology and website security.
15 practical guidesfor businesses across London, Manchester, Birmingham and Edinburgh and the wider UK.
Showing 15 of 15 insights
SEOFeatured
Google's September spam update has finished rolling out. Here is how to check whether it affected your site, and which spam policies are worth a second look.
5 min read
SEO
Searches started with a photo or screenshot now have their own place in Search Console. Here is what the report covers and what a small business can do with it.
5 min read
Web Design
The Equality Act expects UK businesses to make reasonable adjustments, and that includes the website. Here is what that means in practice and where to start.
6 min read
Cybersecurity
Three DNS records decide whether your emails reach the inbox and whether criminals can send mail pretending to be you. Here is what they do and how to set them up.
6 min read
SEO
Clicks can fall while rankings hold steady. Here is how to tell the difference in Search Console, and which numbers actually show whether SEO is working.
7 min read
Web Design
Social platforms are busy but less social, and you do not own your audience there. Here is what a small business website needs to do, and how social and ads should feed it.
7 min read
AI
Forget the hype. These are the repetitive jobs AI and automation handle well today - and where a human still needs to be in charge.
8 min read
AI
AI Overviews, AI Mode and chat assistants now answer many questions directly. Here is what answer engine and generative engine optimisation mean in practice.
10 min read
Technology
Some analytics cookies no longer need consent in the UK - but the exception is narrower than many people think. Here is what changed.
8 min read
SEO
Slow websites lose customers and rankings. Here is what Google's Core Web Vitals measure and how to improve them.
8 min read
Pick a subject to see every guide we have written on it.
Redesigns, structure and websites that turn visitors into enquiries.
3 insightsSearch visibility, local SEO and practical optimisation.
5 insightsAI search, automation and where AI genuinely saves time.
2 insightsPaid search, paid social and spending ad budgets wisely.
1 insightPlatforms, compliance and the tech behind a good website.
2 insightsKeeping your website, email and customer data safe.
2 insights