Google Ads Management That Pays Its Way

There is no single right figure. It depends on your industry's cost per click, how many enquiries you need and how well your website converts. We help set a budget that gives campaigns enough data to learn, start with the highest-intent searches, and scale spend only when the results justify it.

Ads can start sending traffic within days of launch, unlike SEO. The first few weeks are a learning period in which we refine keywords, ads and targeting, so results usually improve as data builds up. A fast, clear landing page makes a big difference to how many clicks turn into enquiries.

We agree the management fee upfront after reviewing your account and goals, so you know what you will pay before work begins. Your ad budget is separate and is paid to Google directly from your own account, which means you always keep ownership of your data and can see exactly where the money goes.

We set up conversion tracking for the actions that matter, such as form submissions, phone calls and purchases, using Google Ads and GA4. Reports then show cost per enquiry rather than just clicks. If tracking is missing or broken when we start, fixing it is the first job.

Google Ads reaches people actively searching for what you sell, so it often suits businesses with existing demand. Meta Ads builds awareness and reaches people before they search, which suits visual products and offers. Many businesses use both. We compare the options against your goals and budget before recommending where to start.